We understand that you have many sources of data – scan sales, panel data and loyalty card. They are all ever more sophisticated ways to know what which shoppers are buying what. We use shopper interviews to understand the “why”: what your shoppers need and want, how satisfied are they and how do they make their decisions.
There is no substitute for going direct to the shopper to understand a number of critical issues. Shopper Intelligence’s 90,000 + Canadian shopper interviews per annum provide large scale robust samples at category and retailer level to enable accurate, statistically valid facts about the causal factors of shopper purchasing. We provide complementary data to other sources and indeed many of our clients report that our inexpensive insights unlock value in their other far more expensive information – getting closer to the critical “so what?”
We measure fundamental shopper perceptions, requirements and decisions as below. We do this in every major category in every significant channel, with quotas for each main retailer. We work with you to make sure our coverage is right for your business.
We have a simple vision: that its more cost efficient and better to measure the supermarket in one efficient continuous research process so that every category can be understood, benchmarked to the others, and that each retailer can see how it’s doing with shoppers compared to its competitors.
It’s the ability to make comparisons that creates unique and powerful insights.
It would be too expensive and wasteful for any one player to measure more than their own categories, and historically every shopper research project has been run differently so data cant be compared. Therefore its commercially efficient to subscribe to a shared system, that puts your business in context and tracks the entire market, and able to continuously look at changes year to year.
We provide a shared, credible and objective point of view that is fuels suppliers and retailers working together.
The scale of our program means we can also invest in helping you use the data:
Firstly, we have a team of shopper insight specialists who are expert in interpreting our measures and applying them to typical business situations. SI is a rich and powerful database, by asking the right questions of it you can get profitable answers.
Secondly, we invest in software. Unlike any ad hoc project, SI runs with a user friendly “self service” system that enables an analyst to dig into any piece of the data and build a ppt chart at the click of a mouse. Whether you want to self serve or get us to do the leg work, we are ready to support you.
Don’t be fooled by our low cost. We pass on the huge efficiencies of scale we achieve to our clients – Shopper Intelligence is not cheap because its some kind of high level, low detail ‘syndicated’ survey about generalities. It’s a significant quota driven database of important metrics that power business decisions that is inherently cheaper to operate.
Shopper Intelligence is the largest international program of systematic shopper insights. In 2018 we will carry out 750,000 individual shopper interviews in 20 countries
We run Industry wide programs in 7 countries and can measure in any other country to your specific brief
Our Canadian and Global Management Team
A career in CPG in sales, strategy and category management with Novartis, Pepsi and ConAgra led Kelly to founding LPSI in 2009. A Leaf fan who is most likely residing at a golf course in the summer and sporadically in the winter.
Roger is a former Unilever and Kraft Foods marketer with extensive experience in Brand Marketing, Sales and Category Management. After 10 years in Consultancy across both the UK and Australia, specialising in building joint strategy and plans from shopper insight, he joined Shopper Intelligence in 2007, launching the business in Australasia. He has led development of the Shopper Intelligence system from its Pilot to its roll out.
Chris heads our UK programme. With over 20 years experience, formerly as a Sales and Category Management executive at Coke and Mars, most recently he was head of shopper insight at Kraft Foods (Mondelez). He joined us in 2011 to lead delivery of our unique data set to our UK clients; and leads our work with major retailers such as Tesco, Asda and Morrisons.
Colin HolmesSenior Insight Manager
Colin joined us in August 2015 after almost 15 years in Client Management, Insight and Team Leader roles at Nielsen. He has also worked client-side in insight roles. Colin is responsible for delivering the best insight and recommendations to our clients based on our unique dataset.
Colm RooneyCountry Manager, Ireland
Colm joined Shopper Intelligence in January 2016 to lead the launch of our Irish Program and also manages our expanding global clients and business. With a background in Marketing and Supply Chain Management, Colm has worked for GS1 and The Advantage Group across a number of roles and markets, namely; Ireland, Canada, USA and UK. Colm is an expert in working with the largest global retailers and suppliers/producers to analyse, share and implement actionable insights for collaborative and continuous business improvement.
What Our Clients Say
“Shopper Intelligence insights made a great difference to CCEP’s understanding of shopper perceptions on soft drinks in Grocery at the front of store. We used the Shopper Intelligence insights to highlight 3 top shopper satisfaction attributes to revive Tesco front of store and were able to achieve results directly with Tesco”
Yasmine Henry • Coca-Cola European Partners - Business Intelligence Manager
“Shopper Intelligence has been a valuable resource for our shopper and sales teams, helping us better understand the roles of our categories versus others through the eyes of shoppers across different retailer channels.
Providing some of the why’s behind the behaviors, we’ve used the comprehensive information from SI with other data to guide our strategic thinking and recommendations for layout and assortment; successfully sell-in new items at retail; and increase our organizational understanding of the shopper overall. It’s a robust, workhorse in our shopper knowledge toolbox.
Paraphrasing one of our sales leaders: I never visit my retail partner these days without ‘Shopper Intelligence’ in my back pocket!”
John Pfalzgraf • Director of Consumer Knowledge, Georgia-Pacific Consumer Products
“During strategic planning discussions with our customers we identified key opportunities to grow the Fruity wine category.
Shopper Intelligence gave Brown Brothers key insights showing the high expandability of Moscato consumption, (highest ranked wine varietal) which was ranking close to Cider. Shopper demand for new flavours, types and formats in Moscato were compelling.
Our key out-take, as market leader and producer of Australia’s favourite Moscato we needed to change the game, lead innovation & elate consumers in the Moscato arena.”
Rachel Estlin • Founder, Marketing Manager, Brown Brothers Wine
“Shopper Intelligence is well embedded across the business at Coles. It is a key component in our suite of insights driving Customer and Category planning and is hard-wired into category level templates that Category Managers use to make decisions everyday (e.g. range reviews)”
David Brown • Category Insights Manager – Grocery Food, Coles Supermarkets
“The unique data and insight we receive from Shopper Intelligence was vital in convincing Tesco to re-list our products as we could effectively demonstrate the shopper impact of their decision. The relists have had a significant positive impact on the category and a clear return on our investment.”
Julian Cooke • Head of Category Management, Quorn Foods
Our Global Clients
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