We see as fundamental to this the ability to know what shoppers want and how they make decisions in the purchase process. What is working? What is not?
For anyone exploring shopper research, there are of course many useful and different methodologies available to use. Both qualitative and quantitative tools have a role to play. For example, in store observations, physical tracking technologies, intercept interviews etc are all valid routes to insights. Where Shopper Intelligence is different is around the sheer scale of our program which is based on literally thousands of post shop interviews, giving you metrics on your category but also our unique benchmarks across the whole store portfolio. It’s the largest research program in the world right now and probably ever.