Put the shopper at the heart of every decision.

We deliver powerful insights to make sense of shopper behaviour for every retailer, in every category.

Our Solutions

Only by understanding how shoppers think and behave can we influence what they buy.

Top 2 Top

The Shopper is the common ground between the Retailer and Manufacturer. We help change the conversation, focus on the needs of the shopper and move from a tactical to strategic relationship.

Category Strategy

Integrate shopper data into your planning cycle and build strategies based on shopper behaviour and feedback.

Joint Business Planning

Develop customer specific strategies to align with strategic partners with Retailer/Banner specific shopper data.

Price & Promo

Understanding the role of your category and the key purchase triggers can help shape your strategy. We help you focus and invest where it counts.


Understand your shoppers propensity to try new things, if Innovation is an area to improve, if it is important and if their expectations are being met.


Brand and segment depth provide key traffic and spend levers contributing to overall layout and flow in store. We help highlight shopper needs and feedback within a retailers four walls.

Overall Satisfaction

Category satisfaction influences key decision making across some of the largest brands. We identify specific category needs to result in stronger partnerships with key retailers.

Performance Tracking

It’s important to compare shopper satisfaction before and after a change. We work with you to take these insights and launch successful programs.

Out of Stock Impact

Depending on your category, being OOS can have a huge impact on the store and/or your brand. We help you minimize lost sales and understand the key risks of being out of stock.

Our Shopper Data

We are the largest international program of systematic shopper insights covering all channels including Grocery, Convenience & Gas, Drug, Liquor and Online.

Shoppers Interviewed
Standard Retailers

Our Clients

We provide objective benchmarking to some of the biggest CPG brands in the world helping them make sense of shopper behaviour.

“In customer meetings, Shopper Intelligence data gets the most time and attention from the Retailer.”

CPG Manufacturer

“The depth of information allowed Unilever to better understand the shopper and build strategies to support them.”

Bruce Bugden
Customer Analytics Team Lead,

“Shopper Intelligence insights made a great difference to understanding of shopper perceptions on soft drinks.”

Yasmine Henry
Business Intelligence Manager,
Coca-Cola European Partners

“Shopper Intelligence is a key component in our suite of insights driving Customer and Category planning.”

David Brown
Category Insights Manager,
Coles Supermarkets

Want to know more about Shopper Intelligence?

Get in touch