For the first time, the unique Shopper Intelligence database can produce a robust and thorough comparison of how shoppers approach an online shopping “trip” compared to a physical store. This data (see infographic) compares ‘000s of traditional supermarket visits with Amazon and Walmart.com purchase occasions. We can look at this category by category, retailer by
In this infographic built from Shopper Intelligence’s unique database of interviews from thousands of shoppers across the USA, measured retailer by retailer, category by category, we look at what’s different about the emerging “discounter” channel. Everyone knows how strong the price image of Aldi is, and its limited range of mainly own brands, but using
In case you needed any reassurance of the value Shopper Intelligence may bring to your business, I noticed BCG’s summary of the key strategy for growth was to “use demand science to understand what consumers want to buy when, where and why they want to buy it”. I hadn’t ever described our data as “demand
I was chatting with a senior industry individual recently. His thesis was that as retailer competition is driven in part by the so-called “Discounters” (read our blog - “Discounter”), that meant that supplier-retailer relationships were increasingly about getting to the lowest possible “no frills” price, which meant, in turn, drastic cutting of any non-essential overhead
Winning in category management can come down to many things, but the one certain way to get your buyers to listen to you rather than competitors is to bring a totally new perspective that’s a game changer on merchandising, planograms and ranging. It's rare that such a breakthrough becomes available in the UK. Your goal
To some extent, this is the same debate that affects all research. But the polar opposites of commercial impact range from projects that are seen to be ‘game changers’ and generate massive ROI, to those that perhaps never even see the light of day. I was talking to a banking type recently, one who works
The gondola end. Putting aside the question of why it's still called a gondola (!) it’s the primary driver of volume for most packaged goods companies. Buy an “end”, get the sales. Simples. If expensive. Most brands’ total sales volume is dependent on buying a fair smattering of these through the year. For some, it’s
Sandwiches at the debrief? Travel expenses? No, it's much worse than that. It's time. The biggest actual cost of any research project is the time spent on it. Your time, your team’s time and even more so, the recipients’ time. It's like an iceberg. The bit that sticks up and everyone pays attention to, is
After extensive research with my kids (yes, they are over the age of majority!), I can report that dating has remarkable similarities with in-store marketing. Not convinced? Then read on. Step 1. Getting noticed Wow, a lot of pre-nightclub effort goes into looking right. Choosing the right outfit, sorting the hair, doing the make-up, to name just
Humans have a natural psychological bias to be unhappy about losing what they already think they have rather than being excited about getting something extra. A recent study showed people would pay more to stop the aircraft passenger in front from reclining into “their space” than they would to put their seat up if it