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What exactly is Shopper Research for?

By |2018-10-23T10:42:41+01:00October 23rd, 2018|Views and insights|

Sometimes I think we in market research can get far too excited about our lovely data and the fascinating things it can tell you but don’t spend nearly enough time walking in our clients’ shoes thinking about improving sales. For sure, there can be a lengthy pathway between any data and the business outcome. And

Fundamental insight conundrum: where to draw the line between simplicity and depth in making your argument or getting your idea across in ppt?

By |2018-09-20T12:08:29+01:00September 20th, 2018|Views and insights|

A presentation inspired me by Madhumita Chakraborty from Pepsico who explained their “One thought per chart” philosophy for insights into their business. I liked the idea that the presenter has to have the discipline to know (and stick to) what the single “take out” has to be from any ppt slide. At least that sets

What is AI and what does it mean for market research?

By |2018-09-14T09:37:54+01:00September 7th, 2018|Views and insights|

I was at the “StockTech” conference in Stockholm this week, and lots of the talk was about AI. Input from lots of gaming companies, Google, startups, and many other people in jeans and sneakers. Wasn’t my usual habitat but exciting to see just what’s around the corner in many business sectors.  I thought I would

Infographic: Is online driving even greater shopper promotional buying?

By |2018-07-19T10:17:41+01:00July 19th, 2018|Views and insights|

For the first time, the unique Shopper Intelligence database can produce a robust and thorough comparison of how shoppers approach an online shopping “trip” compared to a physical store. This data (see infographic) compares ‘000s of traditional supermarket visits with Amazon and Walmart.com purchase occasions. We can look at this category by category, retailer by

Infographic: How do shoppers behave at Discounters (Aldi)?

By |2018-07-18T13:49:18+01:00July 18th, 2018|Views and insights|

In this infographic built from Shopper Intelligence’s unique database of interviews from thousands of shoppers across the USA, measured retailer by retailer, category by category, we look at what’s different about the emerging “discounter” channel. Everyone knows how strong the price image of Aldi is, and its limited range of mainly own brands, but using

Global brands. Local execution. How do smaller companies win?

By |2018-06-19T13:21:17+01:00June 19th, 2018|Views and insights|

The dynamic in global CPG firms are now well established. Invest in the biggest global brands where centralised planning around NPD and advertising can achieve scale and cost efficiencies. But let operational companies in each market focus on executing plans with local retailers using “localised marketing” including the full range of category management work. But