Views and insights

Simple, you say. People are so loyal they sprint to somewhere else to buy it! Well, clearly not I every case. Buyers and sales people have to pour cold water on the white hot enthusiasm on the typical brand manager! In deciding how to range any category in a store, with a view to optimising

The tough question in Shopper Marketing? As brand manufacturer people many of us have years of experience in working out how to inspire consumers to buy our brands. It’s not a massive leap onward to work out how this translates through the path to purchase (it’s a leap, but hopefully not a chasm!) Where sometimes