Today I want to pay homage to the god of incrementalism. The idea that rather than find a giant leap forward for our category (we know how that worked for the Chinese), in cat man we mostly operate a continuous process of finding the small improvements that keep moving us towards “better”. And nudging the
High-value shoppers - they may be harder to win, but surely it’s worth the effort? If you ran a restaurant or a law firm, a garage or a dress shop, which customers would you care about most? It’s the loyal ones, right? The ones that spend the big money, who buy at full price. You
Wow, perfection! Quite a challenge. Well, let us soften the objectives to “great” then. Many of us spend hours crafting charts on PowerPoint slides. We love ‘em don’t we? Getting the perfect data, selecting the right chart type (Who likes pie charts? Who prefers bar charts?), selecting nice pictures (thank you Google), dropping in punchy,