Let’s talk about hockey. NHL organizations all over North America have a variety of different strategies they use to identify player opportunity on a given team. Primarily, this breaks down into “numbers guys” and “eyes guys”. We’re talking about Analysts who pour over every stat of every player over the course of multiple seasons. We're
“What did you have for dinner last night?” “Oh we had chicken.” “Is that all?” “What do you mean?” This is exactly our point! 99% of the time, you probably had a side dish with that chicken, or other main course. Maybe it wasn’t memorable, but it was definitely there, and you might be
For decades the Canadian consumer has been asked their preference between the two most globally popular carbonated soft drinks, Coke and Pepsi. Friendships have been forged and destroyed by this taste war*, and it continues to rage across multiple banners in Ontario. As a grocery store, or other CPG retailer who carries these products, you
Dear Executive, The last time we spoke, we talked about innovation, and the importance of keeping up to the minute with new and exciting information around side-dishes in the store. We hope since then your steak dinners at the country club have been accompanied by a plethora of fresh vegetables, warm garlic mashed potatoes, and
Ever wish your customers would say this more? Who could blame you. Typically, businesses get so in tune with hearing about how they really need to have a sale to drive product in certain categories, that they don’t stop to think about which categories may or may not actually need the promotional price drop. We’ve
