The recent “Shopper Brain” Conference in Amsterdam saw the gathering of “neuro marketers” from around the world. Essentially these are the people in our Industry that are trying to uncover and then exploit the way consumers/shoppers brains respond to stimuli, rather than just focussing on the reactions of human beings’ 10% of conscious thinking. My first learning
It just wasn’t possible in the past. We all knew that as a guiding principle, cheaper things were not as good as more expensive things. A tradesperson offering a cheaper deal was probably not as competent or used inferior materials. A piece of hardware wouldn’t last as long if it were a lower price because
Click on the image below to view the full interview.
Sometimes I think we in market research can get far too excited about our lovely data and the fascinating things it can tell you but don’t spend nearly enough time walking in our clients’ shoes thinking about improving sales. For sure, there can be a lengthy pathway between any data and the business outcome. And
Here at Shopper Intelligence we spend a lot of time talking about traffic and spend. Frankly, we see these two fundamental pillars of retail thinking as being at the heart of category management (which is why we measure them in supermarket categories for the first time) Much is being written about the pending death of
A presentation inspired me by Madhumita Chakraborty from Pepsico who explained their “One thought per chart” philosophy for insights into their business. I liked the idea that the presenter has to have the discipline to know (and stick to) what the single “take out” has to be from any ppt slide. At least that sets
I was at the “StockTech” conference in Stockholm this week, and lots of the talk was about AI. Input from lots of gaming companies, Google, startups, and many other people in jeans and sneakers. Wasn’t my usual habitat but exciting to see just what’s around the corner in many business sectors. I thought I would
For the first time, the unique Shopper Intelligence database can produce a robust and thorough comparison of how shoppers approach an online shopping “trip” compared to a physical store. This data (see infographic) compares ‘000s of traditional supermarket visits with Amazon and Walmart.com purchase occasions. We can look at this category by category, retailer by
In this infographic built from Shopper Intelligence’s unique database of interviews from thousands of shoppers across the USA, measured retailer by retailer, category by category, we look at what’s different about the emerging “discounter” channel. Everyone knows how strong the price image of Aldi is, and its limited range of mainly own brands, but using
In days of yesteryear a shopper would go to a store based on the type of product it sold then ask the shopkeeper to fetch them the items on their list or recommend solutions (“I have the in-laws over for dinner, what do you recommend?” or “whats your best deal today?”). Time-consuming but personal. Then