retail

10 things that annoy me in data discussions

By Roger|2019-01-17T13:27:23+00:00January 17th, 2019|Views and insights|

I spend my life in data. I love it. Give me a fact versus a guess any day of the week. I know I may be in a minority in that regard, but I think marketing should be a balanced synthesis of science and art. As a musician, I know and love art. Art is most likely where

The death of the high street. It’s the age-old matter of “traffic” versus “spend”

By Roger|2018-10-03T09:14:51+01:00September 26th, 2018|Views and insights|

Here at Shopper Intelligence we spend a lot of time talking about traffic and spend. Frankly, we see these two fundamental pillars of retail thinking as being at the heart of category management (which is why we measure them in supermarket categories for the first time) Much is being written about the pending death of