Just like Uncle Sam, we at Shopper Intelligence, are talking to YOU!... You being USA shoppers who buy any of more than 100 product categories, and we’re asking folks what’s important to them when they grocery shop. One thing we ask about is their interest in buying products that are “better for them and their
There are so many play on words in that title, I just can't wait for you to figure them all out! Let’s get one thing into the open air here. I LOVE GOLF. If I’m not golfing, I’m watching golf. If I’m not watching, I’m thinking about and or dreaming about it. I am truly
This is gonna make people uncomfortable right? We should pro bably tiptoe around the topic and go straight to the data… WRONG! You better get comfortable dear readers, because we’re jumping in with both feet first here. Tampons are fact of life for millions of women. MILLIONS. The Tampon category plays a very influential role
Believe it or not, dropping the price might not always be the solution to earning more business. You could be one of the Unicorn Categories where customers expectations revolve around something OTHER than price, and in even rarer circumstances, shoppers are even willing to pay MORE for the category. We’re going to journey on down
It’s true. There are categories that consumers simply will not buy because they were on the front page of a weekly flyer. Only specific CPG categories resonate in the way that drives traffic to a store. So next time there is a big meeting about the strategy for the front page of the flyer, base
Who doesn’t love a sale? Manufacturers love them because they move more of their specific product, retailers love them because they drive increased traffic and spend, and consumers love them because they save money. Sounds like a win, win … win, right?! It could be, but only if everyone is making effective use of their
In the Spirit of Valentines Day, it’s only appropriate this week to feature a blog about shopper behavior and insight around this occasion. This should be a fun way to figure out where one falls, either with the minority, or the majority of shoppers. Just this morning, we were lucky to catch wind of an
Are you one of the many people who know you’re 1 or 2 empty-bottle squeezes away from being completely devoid of shampoo in your life? Is the soap bar getting so tiny that when you’re finished you can literally stick it to the shower wall? Why haven’t you replaced these items of such paramount importance
Pizza has been bringing people together for generations. Whether it be meeting at a pizza parlor, having friends and family over for the big game, or simply hitting the freezer and making your own, it’s undeniable how popular pizza really is. Within the category management space, we have been able to collect some information on
In the US and Canada, it’s no secret that McDonald’s Golden Arches are primarily known for representing fast, cheap, incredibly unhealthy food that only teenagers and irresponsible adults would ever indulge in. Delicious as it may be, more and more North Americans are making healthier choices, and Business Insider recently reported that an overly complicated
