Latest Industry research carried out by the Category Management Association and TPG identifies application of insights and identification of strategy as the most pressing areas for improvement in category management. The journey, they say, starts with understanding shopper needs and wants and finding the triggers to improve the “Path to Loyalty”. Welcome to Shopper Intelligence, we say!

 

Need for shopper insights

 

For full report visit:

http://www.cpgcatnet.org/file_depot/0-10000000/10000-20000/17807/folder/110447/CatMan_Industry_Report_Executive_Summary_Mar_2013.pdf